Ambitious, astute, competitive, hard working, and tech-savvy – some adjectives that well describe this day and age. People of all ages today can be described thus, and future generations will only be more so.
This competitive society compels you to strive to be exclusive, adaptive and the ‘best’ in every walk of life. One who displays these dynamics, is defined as successful. One competes for getting the best job, at the best company, with the best designation…all the way to getting the best clothes, cars and gadgets. ‘Best’ is a superlative that people try to achieve for their happiness, and that of their loved ones. It is this ‘best’ that helps us secure the future of our families.
The roots behind this ‘best’ remain the basic instincts of security and safety. Hence, the boom of insurance – financial insurance, medical insurance, property insurances, etc. The bad news, however, is that minor facets of our daily routine, which call for utmost care, cannot be insured. Road safety is perhaps the best example of this. One reckless driver is a danger to all on the road, including his own. The big question is, are we conscious of our families and their future when we drive?
Sure, your car insurance will get you the cash for another vehicle. But will your life insurance get your life back?A rough day at work does not permit you to endanger valuable lives, since it is, after all, your family you work hard for. And they deserve your coming home after a long day, and sharing your life with them.
Blessed as you are to have loved ones, take an oath today to buckle your seat belts, switch off your mobile phones and follow traffic rules when you drive. Practice them, and ensure safety in this city full of hustle-bustle…ensure the the smiles of your loved ones. Remember, hard work pays off, only when you can share it with your them.
The New Year is greeted with much joy & celebration. Leading up to the new year, people are happy, full of hope for the ensuing year and everyone likes to leave their troubles behind, and let their hair down. Some people celebrate to forget a bad year gone-by, others to toast what has been a splendid year. There are parties, gatherings and galas all over the place. Everything culminates in the biggest night of them all- the new year’s eve – on the 31st of December.
However, in the midst of all the revelry, the roads across India present a very morbid and contrary picture. In a country that witnesses 13 road deaths each hour (adding up to 1.4 lac road deaths each year), it is ironically enough, the New Year’s eve, that sees a sharp increase in road-related casualties!
It is also no surprise then, that 50% deaths are of pedestrians, cyclists & bikers. Inebriated passenger car & commercial vehicle drivers lose the sense of proportion by taking their celebrations onto the roads. The result – pedestrians are targeted unwittingly, falling prey to the menacing drunk driving of new year’s eve party revelers. Bikers too, high on life and various other substances, bring in the new year by driving at lighting fast speeds, screaming and racing, not caring about laws, safety, or anything else!
Again, the fall-out is alarming – deaths in uncountable & shameful numbers on roads, that become unsafe places. To add to that, several parts of the country experience thick fog, that reduces visibility and makes it even more dangerous for people to be out & about.
One could argue that the solution is stricter policing and enforcement of laws on the roads. But the fact is, most of our police personnel is also in the holiday cheer, with their primary motive not to reduce road-casualty, but to make a quick buck!
It is shocking how unsafe our roads are, especially on the most celebratory night of the year. But the sad truth is, if you want a safe passage into the next year, the roads are not the best route to take. A road to change, is most desperately needed!